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Posted by on Jun 14, 2007 in google | 3 comments

Depersonalising Google Search Results Bookmarklet

This is probably not original.

This is probably not exciting.

But it’s something I’ve been looking for for a while, and here it is…

The route this piece of info took to get here was quite convoluted:

Danny Sullivan spoke about it on the Daily SearchCast
… because Barry Schwartz wrote about it at Search Engine Land – “Easy Way To Turn Off Google Personalized Results“…
… because Aaron Wall wrote about it on his blog at – “How to Turn Google Personalized Search Results Off Without Logging Out

Anyway, after following the breadcrumb trail to ensure everybody got their credit, I decided to make the bookmarklet that I’ve always needed:


Sounds pretty dramatic, doesn’t it. At the very least, it sounds Dutch. It stands for “Google dePersonalise Web Search”.

To use it, just drag the link onto your FireFox bookmarks toolbar. Then, once you’ve performed a search in Google, if you’d like to see what the results look like without Google dishing out personalised search results, just click the link. It will perform the search again, only with the “&pws=0” parameter appended to the end.

Let me know what you think.


  1. Thanks for blogging about it Joost. Of course, regarding the OpenSearch plugin, why didn’t I think of that?!? 🙂 Nicely done.

  2. I don’t know dude, why DIDN’t you think of that? 🙂


  1. De-personalising Google Searchresults - SEO Blog - Joost de Valk - [...] e-mailed me that he has created a bookmarklet which you can click on if you’ve done a search, and…
  2. links for 2007-06-15 - [...] Depersonalising Google Search Results Bookmarklet “once you’ve performed a search in Google, if you’d like to see what the…

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