Killer Flagship Content – ANOTHER review

Posted by james on Mar 16, 2007 in blogging | 0 comments

Well, Chris Garrett is definitely getting a few links for this one. He’s written a 14 page eBook called “Killer Flagship Content“. And he’ll link to anyone who does a review on it.

Of course, when you write something good, you shouldn’t need to “bribe” anyone for links. And this is one of those times. His ebook is available if you subscribe to his feed, and you should definitely download it, print it out, and go sit in the bath for an hour and read it. If it takes you less than an hour, read it again.

He describes flagship content as the content that you build your blog around. It’s a post, series or “message” that will draw people back again and again to your site. In his words:

This is “flagship content”. It is an effective way of creating a powerful blog
property using a core of content that you build around. The post, series or
“message” is added to and referred to repeatedly over time, increasing the original value
and relevance and also keeping it fresh. While the main benefit is branding and
educational value, there are other benefits I will describe later.

There are 3 sections/themes in this book that I think every single new blogger should read:

- How to create flagship content
- Flagship content ideas
- How to promote your flagship content.

So, go do yourself a favour and subscribe to his RSS, download this ebook, and read it again and again and again!